You have probably heard about email lists if you have been near ANY ‘make money online’ websites or resources. An Email List is a pivotal way of making money online whether you operate an e-commerce store, blog, or run your own Youtube channel. There are many reasons for this. Below I will explain what an email list is and why it is so important, Finally I’ll provide some statistics about the power of Email Lists.
What is an email list?
An email list is a list of names and email addresses of people. Hopefully they gave you their name and address willingly. If so they have probably given you permission to send them blog articles, general updates, discounts and promotions for your business. You can communicate with your email list with marketing software like Aweber or GetResponse.
Why Building an Email List is Important?
Email list convert. That is, they are very effective at selling products and services for you. Much more so than social media and advertising which are your other main options. Customers are more likely to see an email than social media posts.
Why? Well there are two primary reasons.
1. Email is Personal
Email allows you to land into a user’s inbox. It is very direct and personal. People read email in their inbox. The message is not on a public timeline or news-feed. They can also ask you questions directly in private with confidence. This can help build trust.
Facebook has 1.4 billion users. Twitter has 100 million daily active users. Every internet user has at least one email account. According to Internet World Stats internet users are over 4.6 billion. This is precisely why every smart business in the world has an email list. Big name brands often ask for your email address. They know how powerful a tool it can be.
2. Email is Opt-in and therefore Targeted
Because email subscribers joined your email list from your website and verified their identity by clicking on a link (double-optin), they are extremely interested in what you have to offer. This is why they are more likely to convert into paying customers. If a user has already shown interest in your product or content and because you already know what they like, you can deliver them highly relevant offers to get better results.
And that is it. Email lists give you customers and give customers what they want. It is WIN/WIN for everyone.
Mobile opens accounted for 46 percent of all email opens. (Litmus.com, 2018)
35% of business professionals check email on a mobile device. (Convince & Convert, 2018)
80% of business professionals believe that email marketing increases customer retention. (Emarsys, 2018)
59% of respondents say marketing emails influence their purchase decisions. (SaleCycle, 2018)
Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor, 2019)
According to 2019 research by Litmus, 40.7% of email marketers plan to focus more on email personalization and dynamic content.
68% of millennials say promotional emails have influenced their purchase decisions. (Fluent)
55% of consumers like email messages containing relevant products and offers. (LiveClicker)
Something as simple as a personalized greeting can offer a six-fold increase in transaction rate, but 70% of brands still fail to personalize their emails.
74% of marketers say targeted personalization increases customer engagement. (eConsultancy)
Emails with personalized subject lines are 26% more likely to be opened. (Campaign Monitor)
53% of marketers say ongoing, personalized communication with existing customers results in moderate to significant revenue impact. DemandGen)
Note: A segmented campaign is multiple emails promoting the one product.